Founded in London, UK by British yogi (and former entertainment lawyer) James Armitage, the Liforme mat as we all know it today took James 5 years of development and several trips to the Far East to perfect.

Liforme creates innovative yoga equipment designed to make your yoga practice better. Whether you practice Hatha, Ashtanga or Vinyasa Flow, Jivamukti or Iyengar (or any other styles of Yoga), the Liforme Yoga Mats will help make each breath and each asana count. Liforme believes in pushing boundaries to create better things. They have spent years researching, re-designing, and re-developing to create the Liforme Yoga Mat, and the unique AlignForMe yoga asana alignment system.


Have you ever tried to navigate without a map? Liforme's unique, and revolutionary, AlignForMe System works as a navigational tool for your Yoga asana practice. No more guessing if you’re in alignment.


Planet Friendly

Liforme believes in being as environmentally kind as possible. Our eco-friendly yoga mats are made from naturally sourced sustainable rubber, and the packaging is fully recyclable.

Be planet friendly, and body kind.

The online fitness store of Al Suadaa General Trading LLC

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