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Who are Fit ME Active?

Our Story

After entering the fitness and nutrition space as a distributor with our parent company, Al Suadaa General Trading LLC, we were blown away with the response to our brands and with the amazing feedback we received from so many of the people we met ... and still meet on a daily basis.

The next step was obvious, to create the leading online destination in the Middle East region, for the very best in fitness nutrition, healthy snacks and workout aids. We do, however, take our brand selection and partnerships very seriously and don't just snatch up everything that comes across our plate. In fact, we very carefully select genuinely passionate and committed manufacturers and producers, with whom we can truly partner to deliver new, innovative and currently relevant products, which respect the world we live in.


Our Brands

Our goal is to seek out and partner with new and boutique brands from all over the world that offer products, which are unique and different from those already existing in the market.

All of the brands featured on our website are exclusively distributed and represented by us for the GCC region and we work closely with our producers to ensure their ongoing attractiveness.

Each of our brands has a unique selling factor, which is essentially the reason why we have chosen to partner with their producers, and offer them to you – the discerning and enthusiastic fitness and active community of this region.

We are always on the lookout for the next great brand to add to our line-up and we are always keen to receive suggestions for new brands or products.

Our Ambassadors

In this modern and highly connected world, product relevance and market feedback are vital in maximising customer appreciation.


To ensure that our customers benefit from the advice, opinions and endorsement of some of the leading fitness proponents in the region, we have chosen a select team of brand ambassadors to work with us in testing, assessing and supporting each and every brand we represent.

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Our Customers

Through our trading activity we also distribute our brands to a range of specialist stores and large online retailers. These trade customers, with whom we work closely, also provide invaluable input and advice in terms of the needs and preferences of their clients, which in turn brings benefit for our individual customers.

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