What is Fit ME Active?

Our Story

After entering the yoga and fitness space as a distributor with our parent company, Al Suadaa General Trading LLC, we were blown away with the response to our brands and with the amazing feedback we received from so many of the people we met ... and still meet on a daily basis.

The next step was obvious, to create the leading online destination in the Middle East region, for all the best in yoga and fitness - from apparel to accessories to workout aids and everything in between. We do, however, take our brand selection and partnerships very seriously and don't just snatch up everything that comes across our plate. In fact, we very carefully select genuinely passionate and committed designers and producers, with whom we can truly partner to deliver new, innovative and currently relevant products, which respect the world we live in.

Our Brands

Our goal is to seek out and partner with new and boutique brands from all over the world that offer products, which are unique and different from those already existing in the market.

Most of the brands featured on our website are exclusively distributed and represented by us for the GCC region and we work closely with our producers to ensure their ongoing attractiveness.

Each of our brands has a unique selling factor, which is essentially the reason why we have chosen to partner with their producers, and offer them to you – the discerning and enthusiastic yoga, fitness and sun loving community of this region. The selling factors include amazing hand crafted designs, unusual materials, eco-friendly credentials or directly giving back to the community. All of our brands have something special and we hope you appreciate this care and attention to detail.

We are always on the lookout for the next great brand to add to our line-up and we are always keen to receive suggestions for new brands or products.

Our Ambassadors

In this modern and highly connected world, product relevance and market feedback are vital in maximising customer appreciation.


To ensure that our customers benefit from the advice, opinions and endorsement of some of the leading yoga and fitness proponents in the region, we have chosen a select team of Brand Ambassadors to work with us in testing, assessing and supporting each and every brand we represent.


Thus ensuring that all our products are tried, tested and approved by leading professionals in their respective fields, before being offered to our customers. Our ambassadors are recognised experts covering personal training, yoga, boxfit and bikini competitions, just to name a few.

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Our Customers

Through our trading activity we also distribute our brands to a wide range of yoga studios, boutiques, sporting goods stores and other related retail outlets. These trade customers, with whom we work closely, also provide invaluable input and advice in terms of the needs and preferences of their clients, which in turn brings benefit for our individual customers.

At Fit ME Active, our ultimate customers are the individual end users, who actually use and wear the great products we offer. Through our close colaboration with our producers, ambassadors and trade customers, we are dedicated to ensuring that our individual end users will always use and enjoy the very best products available. We also aim to build an online community with all our customers, through which we can offer exclusives and promotions, exchange feedback and “give back” wherever possible.


The online fitness store of Al Suadaa General Trading LLC


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